Losing Customers Because You Don’t Have a Website for Local Search?

What is the vision of your business, what makes your services the best in the area, and how can you make it simple for customers to take action in contacting you?

Create the design, and then carefully craft the message and content for your business that will pull in customers, and give everyone who might do a local search a website to assist them in choosing you. Whether you want to create a brand identity or stick with the goal of expanding your existing business with its current local reputation, that website design will be the first thing that potential customers see. Visitors subconsciously make choices about whether to continue with the website within 2 seconds. It has to load quickly, look modern, and make the customer want to learn more about you and your services.

Take a look at your competitors. Are they online? Do they have a website and you don’t? Then it’s time to create one now. You can always do some cursory market research for your area and see if the other people providing similar services have websites.

If they do, then you definitely need to make one. If they don’t, then you’ll set yourself ahead of them by listing your services and showing your professionalism.

I always look for a website when I research a business. So do many other people. According to AI in Google Search, 80% of US consumers search for local businesses weekly. This means that if you don’t have a website, you could be losing customers each day. Worse, if you have a website but it isn’t ranking high in the search results because the SEO isn’t optimized, it won’t be found.

Goal: Reaching more local customers with your WordPress website

Whether you have an already-established business or you’re creating a side hustle, ensuring customers can learn more about your services before they contact you will only boost your profits.

One of the issues with creating a website is maintaining it and keeping it secure. WordPress is a great choice now as a website platform because they have consistently emphasized, and improved on, security as a priority.

If I’m searching for a business website and the connection isn’t secure because it doesn’t have an SSL certificate, then I can’t visit the site.

It also shows me that the business might not pay attention to detail, or might not keep up with current technology. Make sure your website is regularly updated to ensure that it’s secure. You don’t want your website serving malware to visitors because it was hacked.

These days, appearance is everything. A well-designed website can instantly resonate with your customers. Internet users are design savvy – they know an outdated website when they see one.

A theme that provides a clean, solid, and well-structured visitor experience will go a long way to gaining new business. Some themes are trendy, and you can decide if that’s the type of style you want.

Some themes are more classic, keeping with modern design while still being able to last many years with minimal changes. If you choose the latter, then you don’t need to update your theme as often and instead can focus on updating the content as you grow to always show your best side to your customers.

If you are wondering about a Digital Roadmap and how to create one, read about some ideas for your business at this website. Although there isn’t currently a standard Digital Roadmap for all businesses, this will be a great start with a website-centric approach that is essential for local businesses.

This is part of an overall digital strategy directed at gaining more customers through the local market. A digital strategy is a plan for how an organization will use digital technology to achieve its business goals, and is only one aspect of expanding your business reach.

Inherent in this strategy and these goals is a website that meets the exact needs of your business, customized for your local market with design and content that stands out to grab the attention of your visitors the moment they view it. Everything you do, from a responsive and well-designed website to a thorough digital strategy that includes local-based digital marketing, will all improve your local search.

You don’t know the number of potential customers you might lose if you don’t have a website that can be both searched online and referenced from a business card.

While there are detailed ways to plan for local search such as a Google Places listing, online reviews, and an emphasis on your website tailored for ranking higher in location-based searches, the techniques provided throughout this post will give you the foundation to start figuring out the digital needs for your particular business. You can then develop additional approaches from there. Make all your efforts count to bringing increased success!